AllTech
Remote
Data Scientist (MMM Specialist)
Why Join Us?
At Allformance, we are passionate about helping businesses grow through smart, creative, and data-driven advertising solutions. As a key partner for platforms like TikTok, Google, and Snapchat, we work with brands to create impactful campaigns that drive results.
If you’re excited about digital advertising and want to make a real difference, we’d love to have you on our team!
If you’re excited about digital advertising and want to make a real difference, we’d love to have you on our team!
About the Role
We’re hiring a Data Scientist (MMM Specialist) to strengthen our analytics team. In this role, you’ll work with cutting-edge frameworks (Meridian, PyMC, Robyn) collaborate with global teams, and help shape methodologies that deliver measurable impact across industries. You’ll also have the opportunity to participate in R&D, influence methodology, and contribute to product development, while being part of a strong team with deep expertise in media, analytics, and product.
Key Responsibilities
- Develop and maintain MMM projects: data collection and preparation, feature engineering, model execution, participation in result interpretation and business recommendation development
- Design methodological approaches, tests, and media mix optimization scenarios
- Advise the team on best practices in model building and interpretation
- Collaborate with Google teams and/or clients on implementation and validation of models
- Contribute to building frameworks for regular model updates and budget reallocation simulations
- Participate in internal R&D: comparing modeling frameworks, calibration, automation of modeling pipelines
- Maintain and enhance modeling workflows using PyMC / Robyn as part of ongoing R&D
What We’re Looking For
- Proven experience in MMM implementation using tools such as Robyn, LightweightMMM, PyMC, Prophet, or similar
- Strong Python skills (pandas, numpy, PyMC, arviz, scikit-learn, etc.)
- Experience working with marketing and advertising data: Google Ads, Meta, DV360, GA4, CRM, MMPs
- Ability to write clear documentation and present analytical results effectively
- Understanding of key business metrics: ROMI, MRR, CPA, CAC, LTV, etc.
- English proficiency: B2 or higher
Nice-to-Have Skills:
- Hands-on experience with Google Meridian or strong motivation to master it
- Familiarity with Google Cloud Platform, BigQuery, and Vertex AI
- Experience with incrementality testing (geo experiments, synthetic control, CausalImpact, etc.)
- Solid SQL skills
What We Offer
- A remote-first, globally distributed team
- Involvement in MMM projects for international brands
- Access to cutting-edge frameworks, including Google Meridian
- Opportunity to participate in R&D, influence methodology, and shape product development
- A strong team with deep expertise in media, analytics, and product
- Corporate events at least once a year, giving you the opportunity to connect with your teammates in person
- Corporate English lessons and speaking clubs with colleagues from around the world
- Private health insurance to keep you covered and cared for
Questions
If you have questions about this role — or if you didn’t find the right opening but believe we should know about your experience — don’t hesitate to reach out to our People team at [email protected]
We’d love to hear from you!
We’d love to hear from you!
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